TrendSpot Media - Privacy Policy
Introduction
Trendspot Media ("Agency," "we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, share, and protect personal information when you visit our website (https://trendspotmedia.com), inquire about or use our services, or interact with us as a prospect, client, or user. We comply with the Tennessee Information Protection Act (TIPA), the Federal Trade Commission Act (FTC Act), and other applicable U.S. privacy laws.
1. Information We Collect
We collect personal information in the following ways:
1.1 Information You Provide Directly:
Name, email address, phone number, company name, job title, and website URL when you contact us or request a service consultation.
Payment information (credit card, billing address) processed through secure payment providers (Stripe, PayPal) when you purchase services; we do not directly store full credit card numbers.
Client login credentials, ad account access, and customer/lead data you authorize us to access or manage for your campaigns (Google Ads, Facebook Ads, CRM lists, etc.).
Content, documents, and files you upload or provide for us to use in Services (website copy, images, brand guidelines, etc.).
1.2 Information Collected Automatically:
IP Address: Your internet protocol address and approximate location (city, state).
Device Information: Browser type, operating system, device type, and unique device identifiers.
Website Usage: Pages visited, time spent, clicks, scroll depth, and referral sources via website analytics.
Cookies and Similar Technologies: We use cookies (small files stored on your device) and web beacons (tracking pixels) to remember preferences, track usage, and enable functionality. See Section 5 (Cookies & Tracking) below.
1.3 Information from Third-Party Services:
Analytics Platforms: Google Analytics provides data on website traffic, user behavior, and visitor demographics.
Advertising Platforms: Google Ads and Facebook Ads provide campaign performance data (impressions, clicks, conversions, spend) when we manage Client accounts.
SEO Tools: Semrush, Ahrefs, and similar platforms provide competitive analysis, keyword data, and backlink information.
Email & CRM Platforms: Email service providers and CRM tools (if used) provide engagement metrics and customer data we process on your behalf.
2. How We Use Information
We use collected personal information for the following purposes:
Provide Services: To deliver, manage, and optimize digital marketing services (SEO, ads, email, websites, analytics, lead generation, social media).
Client Communication: To send invoices, campaign reports, service updates, and respond to inquiries.
Improve Services: To analyze website performance, test features, and refine our marketing strategies and service offerings.
Marketing: To send promotional emails, newsletters, or case studies (you may opt-out at any time).
Legal Compliance: To comply with applicable laws, regulations, and legal obligations (including TIPA).
Security & Fraud Prevention: To protect against unauthorized access, fraud, and cyberattacks.
Business Operations: For billing, accounting, human resources, and general business administration.
3. Information We Share and Disclose
We do not sell personal data. However, we share information as follows:
3.1 Service Providers (Data Processors):
We share information with third-party service providers who process data on our behalf under binding data protection agreements:
Advertising Platforms: Google (Google Ads, Google Analytics), Meta (Facebook Ads Manager), TikTok Ads.
SEO & Analytics Tools: Semrush, Ahrefs, Google Analytics, Moz.
Email & CRM Tools: Mailchimp, Klaviyo, HubSpot, or similar platforms (as used per client needs).
Website Hosting & Development: WordPress, Shopify, WP Engine, or other hosting providers.
Payment Processors: Stripe, PayPal, Square.
Communication Tools: Slack, Zoom, email providers.
Cloud Storage: Google Drive, Dropbox, OneDrive (for secure file sharing).
3.2 Client-Directed Sharing:
Per your instructions, we share Client data with advertising platforms, analytics tools, and email service providers specifically to deliver Services.
3.3 Legal Requirements:
We may disclose information if required by law, regulation, subpoena, or legal process (e.g., law enforcement requests, court orders).
3.4 Business Transfers:
If Agency is involved in a merger, acquisition, bankruptcy, or asset sale, your information may be transferred as part of that transaction.
4. Your Tennessee Privacy Rights (TIPA)
If you are a Tennessee resident, the Tennessee Information Protection Act (TIPA, effective July 1, 2025) grants you the following rights:
4.1 Right to Confirm and Access:
You may request confirmation of whether we process your personal information and request a copy of that information.
4.2 Right to Correct:
You may request correction of inaccurate personal information we hold about you.
4.3 Right to Delete:
You may request deletion of personal information we have collected, unless we must retain it for legal, contractual, or service delivery reasons.
4.4 Right to Opt-Out:
You may opt-out of:
Targeted Advertising: Opting out stops us from using your data to display targeted ads based on your interests and behavior.
Profiling: Opting out prevents automated decision-making that produces legal or similarly significant effects about you.
Data Sales or Sharing for Commercial Purposes: We do not sell data; however, sharing with advertising platforms for targeting purposes may constitute "sharing" under TIPA. You may opt-out.
4.5 How to Exercise Your Rights:
To submit a privacy request, contact us at:
Email: [email protected]
5. Cookies, Tracking, and "Do Not Track"
5.1 Cookies We Use:
Essential Cookies: Required for website functionality (login, security, form submission).
Analytics Cookies: Track website traffic and user behavior via Google Analytics to improve our site.
Advertising/Targeting Cookies: Used by Google Ads and Facebook to measure ad performance and enable retargeting.
5.2 Your Cookie Choices:
Browser Settings: Most browsers allow you to refuse cookies or alert you when cookies are set. Instructions are typically in your browser's "Help" menu.
Google Analytics Opt-Out: Download the Google Analytics Opt-Out Browser Add-on at https://tools.google.com/dlpage/gaoptout.
Facebook/Meta Opt-Out: Adjust ad preferences at https://www.facebook.com/ads/preferences.
TIPA Opt-Out: Use our TIPA opt-out form above.
Do Not Track: If your browser sends a "Do Not Track" signal, we honor it by limiting non-essential tracking; however, core analytics and security monitoring continue.
5.3 Third-Party Pixels:
We and our clients use tracking pixels (small images) from Google, Facebook, and other platforms to measure ad performance and retarget visitors. These are governed by each platform's privacy policy.
6. Data Retention
We retain personal information only for as long as necessary to provide Services, comply with legal obligations, or fulfill the purposes stated in this Policy:
Client/Campaign Data: Retained during the engagement and for 1 year after termination or project completion, unless legal obligations require longer retention.
Website Visitor Data: Retained for up to 2 years for analytics and security purposes.
Payment/Billing Records: Retained for 7 years to comply with tax and accounting regulations.
Inquiry/Lead Data: Retained for 3 years unless you request deletion.
Upon your request or after retention periods expire, we securely delete or anonymize your information.
7. Data Security
We implement industry-standard technical, administrative, and physical security measures to protect personal information, including:
Encryption: Data in transit (HTTPS/SSL) and at rest (where applicable).
Access Controls: Limited employee access to personal data on a need-to-know basis.
Firewalls and Intrusion Detection: Network security to prevent unauthorized access.
Regular Security Audits: Periodic review and testing of security systems.
However, no security system is impenetrable. While we strive to protect your data, we cannot guarantee absolute security.
8. Children's Privacy
Our Services are not directed to individuals under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that a child under 13 has provided us information, we will promptly delete it. If you believe a child has provided information, contact us immediately at [email protected].
9. Third-Party Links
Our website may contain links to third-party websites and services (e.g., client websites, industry partners). We are not responsible for their privacy practices. Please review their privacy policies separately.
10. California and Other State Privacy Laws
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) or California Privacy Rights Act (CPRA). Contact us for details. Other states (Virginia, Colorado, etc.) may also have privacy laws; we comply with all applicable state laws.
11. International Visitors
If you are located outside the United States, please note that your information will be transferred to, processed in, and stored in the United States, which may have different data protection laws than your home country. By using our Services, you consent to this transfer.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically. The effective date will be updated at the top of this document. Continued use of our website or Services constitutes acceptance of the updated Policy. Material changes will be announced via email or prominent website notice.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
Trendspot Media
Email: [email protected]
Location: Ooltewah, TN
Last Updated: January 10, 2026
