
Almost every business has a website. But most of those sites are invisible. A website without regular health checks is like a digital billboard buried in the middle of the Google jungle instead of standing on a mountain where your customers can actually see it and act on it.
Visibility: Are you actually showing up when people search for what you do, or only when they type your exact name.
Performance: Does your site load fast enough on mobile, or do visitors bounce before they ever see your message.
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